Connect with Pathos

Today, we will consider the second of Aristotle’s “artistic proofs” (i.e., means of persuasion): pathos. Pathos is the emotional appeal, or the ability to connect emotionally with your audience. Pathos is the Greek word for “suffering”,...

Connect with Ethos

Would you like to communicate more effectively with your audience? Starting today, for the month of October, I’ll be sharing one tip per day, to help you communicate your ideas more effectively with your audience, through speech or writing. To start off this series,...