The Arrangement Phase (Canon Two)

After Invention, the next canon is Arrangement.  Arrangement is the process of organization of a speech or piece of writing. Arrangement is divided into six parts: Introduction (Exordium) Statement of Facts (Narration) Division Proof (Confirmation) Refutation...

The Invention Phase (Canon One)

Yesterday, I introduced the Five Canons of Rhetoric. Today, we will take a closer look at the first of these canons, called “Invention”. The Invention phase is the brainstorming phase. This is the stage when you will brainstorm ideas of what you wish to...

Five Canons of Rhetoric

Organized by Cicero, the Five Canons of Rhetoric are a system of creating powerful speeches and writing. 150 years after Cicero, Quintilian explored the Five Canons in greater depth. A couple of thousand years later, here we are still examining these words, albeit in...

Connect with Logos

  Today we will briefly examine the third of Aristotle’s “artistic proofs”: logos. Logos is an appeal to logic, or the ability to connect with the audience or reader with reason or logic. The Greek root “logo” or “log” means “word”, and the word “logical” is...

Connect with Pathos

Today, we will consider the second of Aristotle’s “artistic proofs” (i.e., means of persuasion): pathos. Pathos is the emotional appeal, or the ability to connect emotionally with your audience. Pathos is the Greek word for “suffering”,...